Navigating the Salesforce Partner Program: A Guide for Associations and Nonprofits
For associations and nonprofits considering Salesforce as their platform, understanding the Salesforce Partner Program can be a game-changer. This program is designed to help companies offering products and services that either integrate with or extend the functionality of Salesforce’s cloud-based platform. With many partner types and licensing options available, it can be overwhelming to determine which path best fits your organization’s needs. In this guide, we’ll break down the different Salesforce partner types and how Systems Rewired can help you navigate these choices with ease.
Salesforce ISV Partner Program
The Salesforce ISV (Independent Software Vendor) Partner Program is tailored for companies that develop software applications fully native to the Salesforce platform or designed to integrate with it. This program provides access to a range of Salesforce resources, from technology tools and developer support to co-marketing and sales opportunities, empowering partners to build, market, and sell their applications on Salesforce’s AppExchange.
Within the ISV Partner Program, there are two distinct partner models: OEM and ISV Force. Each has unique licensing and integration structures designed to meet different business and technical needs.
Salesforce OEM Partners
OEM Partners are companies that develop applications fully native to Salesforce, meaning their solutions are embedded directly into the Salesforce platform. These partners enter into a contractual agreement with Salesforce that allows them to sell their application alongside a Salesforce platform seat. This integration ensures that customers can seamlessly access both the application and the Salesforce platform from a single solution.
- Key Benefits:
- Tight Integration: Applications developed 100% native to Salesforce are designed to work seamlessly with the platform, offering a streamlined experience for users.
- Embedded Licensing: The OEM model includes the sale of Salesforce licenses bundled with the partner’s application, making it easier for customers to purchase and use the solution.
- Ideal For: Organizations that want to deploy a solution where the application and Salesforce functionality are deeply integrated.
Salesforce ISV Force Partners
ISV Force Partners offer solutions that may be partially or fully built on Salesforce but can also include third-party integrations. In this model, partners pay Salesforce a percentage of the application’s revenue, while customers must purchase licenses directly from Salesforce.
- Key Benefits:
- Flexible Integration: ISV Force partners have the ability to build applications that may include external tools or services while still leveraging Salesforce’s platform for core functionality.
- Access to Salesforce Ecosystem: Partners still benefit from Salesforce’s vast technology stack, marketing resources, and community engagement.
- Ideal For: Organizations that need flexibility in integrating third-party applications with Salesforce, or who may not need a fully native solution.
Salesforce SI Partner Program
Salesforce SI (Systems Integrator) Partners provide a range of services for Salesforce customers, from consulting and implementation to ongoing maintenance and support. These partners play a critical role in ensuring that organizations get the most out of their Salesforce investment. Salesforce SI partners typically employ certified Salesforce professionals who understand the intricacies of the platform and can guide organizations through the implementation and customization processes.
1. Salesforce SI Services
Salesforce SI partners provide end-to-end services, including:
- Consulting: Helping organizations plan, strategize, and define their Salesforce architecture based on specific business needs.
- Implementation: Deploying and customizing Salesforce solutions, ensuring they integrate with existing systems and meet organizational goals.
- Training & Support: Ensuring your team has the knowledge to maximize the Salesforce platform’s capabilities and providing ongoing support as needs evolve.
- Managed Services: Offering continuous monitoring, optimization, and updates to Salesforce solutions to keep your organization running smoothly.
2. Why Specialized SI Partners Matter
While many SI partners have experience working with a wide range of industries, not all have deep experience in specialized sectors such as associations and nonprofits. These organizations have unique needs—such as member management, fundraising, volunteer tracking, and event coordination—that require specific expertise in Salesforce solutions.
Working with an SI partner who understands your sector is critical for optimizing your Salesforce implementation and ensuring that your solution is tailored to your unique requirements.
Systems Rewired: A Salesforce Partner Focused on Associations and Nonprofits
At Systems Rewired, we are a specialized Salesforce consulting firm focused on the association and nonprofit marketplace. We understand the complexities and unique needs of these organizations and are committed to helping them navigate the different types of Salesforce partnerships and licensing models.
Why Choose Systems Rewired?
We bring deep expertise in implementing and customizing Salesforce solutions for associations and nonprofits. Our consultants are not only Salesforce-certified but have hands-on experience in this sector, giving us a unique advantage when it comes to tailoring Salesforce solutions to your specific needs.
- Expertise in Nonprofits and Associations: Unlike general Salesforce SI partners, we specialize in the nonprofit and association market, offering a deeper understanding of your organizational structure, membership processes, and fundraising efforts.
- Tailored Solutions: We provide customized solutions to help you maximize your Salesforce investment. Whether it’s streamlining member management, improving donor engagement, or integrating with other key systems, we can help you build a Salesforce environment that works for your unique needs.
- End-to-End Support: From consultation and planning to implementation, training, and ongoing support, we provide end-to-end services that ensure your Salesforce system remains effective and scalable as your organization grows.
- Free Consultation: If you’re overwhelmed by the different types of Salesforce partners or unsure which licensing model is right for you, Systems Rewired offers a free consultation to help you navigate the complex landscape and make the best decision for your organization.
How Systems Rewired Supports Your Salesforce Journey
Whether you’re just starting with Salesforce or looking to optimize your current Salesforce environment, Systems Rewired is here to guide you every step of the way. We specialize in:
- Salesforce Implementation: We’ll help you design and deploy Salesforce solutions that meet your organization’s unique needs.
- Salesforce Customization: Need a tailored solution for your membership, fundraising, or volunteer tracking? We’ve got you covered.
- Ongoing Support & Maintenance: Our team ensures your Salesforce instance runs smoothly, with ongoing maintenance and optimization services.
Contact us today to schedule your free consultation, and let us help you unlock the full potential of Salesforce for your association or nonprofit organization.