Salesforce Marketing Cloud is a digital marketing platform that provides automation across the enterprise. Marketing Cloud allows organizations to personalize and optimize member journeys across multiple channels. The Marketing Cloud platform includes features such as email marketing, lead management, customer segmentation, and cross-channel management. Associations and nonprofits can create personalized experience to their members and constituents, analyze, and increate engagement and revenues.
Some of the benefits of using Salesforce Marketing Cloud for your association and nonprofit include:
- Personalization: Associations can create personalized customer experiences based on data and preferences.
- Integration: Marketing Cloud is fully integrated with other Salesforce products, such as Sales Cloud and Service Cloud, providing a unified view of customer interactions and data. Marketing Cloud also offers configurable API’s to integrate to solutions off platform, such as association management software and donor management systems.
- Data-Driven Insights: Provides access to data and insights that helps organization make better business decisions.
- Automation: Marketing Cloud allows organizations to fully automate workflows and business processes, which will reduce manual tasks and increase efficiencies.
- Analytics: The platform provides analytics and reporting capabilities, which will allow your organization to manage the success of a marketing campaign and optimize future campaigns.
Salesforce Marketing Cloud provides associations with a comprehensive solution for managing their marketing and communication efforts with members, resulting in increased engagement, loyalty, and revenue. The key features offered in Marketing Cloud to help drive increased engagement, brand loyalty and revenue include:
Email Studio: A comprehensive email marketing solution that enables organizations to create and send personalized, targeted, and relevant email campaigns. Associations use Email Studio to create and send targeted and personalized email campaigns to members, with segmentation based on member preferences and interests.
Social Studio: A management solutions that allows organizations to monitor, publish, and engage with customers on social media platforms. Associations use Social Studio to monitor, publish, and engage with members, donors, and other constituents on social media platforms, providing a unified view of customer interactions across multiple channels.
Web Studio: Create websites and landing pages. Association use web studio to build out beautiful websites and landing pages for targeted membership campaigns, and to increase non-dues revenue by promoting events and conferences.
Journey Builder: A visual workflow builder that enables organizations to design, automate, and manage customer journeys across multiple channels. Associations use Journey Builder to create automated campaigns to promote events, such as annual conferences, webinars and trade shows, and track the success of these campaigns.
Interaction Studio: A real-time personalization engine that enables organizations to deliver personalized content and experiences to customers in real-time. Associations use Interaction Studio to deliver real-time personalized content and experiences to members, such as personalized member portals, landing pages, and email campaigns.
Analytics Builder: A reporting and analytics solution that provides organizations with insights into the performance of their marketing campaigns and the impact on member engagement and revenue. Associations use Analytics Builder to measure the success of their marketing campaigns and gain insights into member engagement, preferences, and behaviors.
Advertising Studio: A digital advertising solution that enables organizations to plan, launch, and optimize digital ad campaigns across multiple channels. Associations use Advertising Studio to personalized ads to drive new member dues revenue and donations.
Mobile Studio: A mobile marketing solution that enables organizations to create, send, and manage targeted mobile messages and campaigns. Associations use Mobile Studio to deliver SMS, MMS push messages, to drive membership retention, donations and updated event information.
If your association is considering hiring a Salesforce consulting company to do the implementation of Marketing Cloud consider the following:
- Experience: The Salesforce consulting company should have extensive experience and expertise in Salesforce Marketing Cloud, and the association and nonprofit marketplace. There are no shortages of qualified Salesforce Marketing Cloud implementation partners, but very few with a deep understanding of the association marketplace.
- Communication: Good communication is key to a successful implementation, and it’s important to choose a company that is responsive to the needs of the organization.
- Strategic plan: It’s you have well-defined milestones, timelines, and clear responsibilities for all stakeholders involved in the project.
- Integration: It’s extremely important the consulting company has experience integrating to third party solutions on and off the Salesforce platform. They should have a clear understanding of not just other Salesforce solutions, but industry solutions as well, such as association management software, donor management, event management etc.
- Support and Maintenance: You should consider ongoing support and maintenance services, to ensure that the solution is properly working and that the organization is able to take full advantage of its features and functionality.
Systems Rewired offers experienced Salesforce association consultants that can assist in your Salesforce Marketing Cloud implemenation. We provide implementation services, managed services and staff augmentation to associations and nonprofits.
If you would like more information about Systems Rewired, please contact us today.