Einstein Lead Scoring is a predictive lead scoring feature that is part of Salesforce Einstein. Einstein Lead Scoring uses artificial intelligence and machine learning to analyze customer data and determine the likelihood of a lead becoming a customer. The system… Read More »Einstein Lead Scoring
The customer experience is gaining more importance than ever before. Companies like Amazon have raised the expectations bar, and members now anticipate having similar personalized and smooth interactions with their association, as they do with all companies, during various touchpoints,… Read More »Next Best Action
Einstein Prediction Builder is a tool that allows users to create custom machine learning models without requiring extensive technical knowledge or coding skills. The tool is built on the Salesforce Einstein platform, which is designed to help organizations leverage the… Read More »Einstein Prediction Builder
Data migration is a crucial component of all Salesforce CRM projects. To ensure success, it is important to follow data migration best practices and understand that data quality is key to effective decision-making. Incomplete or poor data can negatively impact… Read More »Salesforce Data Migration Tips for Associations & Nonprofits
Online Member Communities for Associations Member Communities have become a popular tool for professional associations and Trade-Based Association to engage with their members and partners. Communities provide a platform for members to come together and share information, knowledge, and support.… Read More »Online Member Communities
Social listening has become an important tool for businesses in today’s digital age, and professional associations and trade-based organizations are no exception. With the rise of social media, associations now have access to a wealth of information about their members,… Read More »Importance of Social Media Listening
Salesforce Customer 360 is a powerful tool that helps associations to build a 360-degree view of their constituents. This view includes all the member and non-member interactions, preferences, and behaviors across all touchpoints and channels. With Salesforce Customer 360, associations… Read More »What is Salesforce Customer 360
Is your association or nonprofit struggling with legacy software solution and now considering more modern systems? Legacy software is common in the association and nonprofit industry. This is attributed to various factors. We have found some users often prefer to… Read More »Is it Time to Replace your Legacy Software
Salesforce has introduced the world’s first generative AI CRM technology, called Einstein GPT, a cutting-edge language model trained by OpenAI, and part of Salesforce Einstein. Einstein GPT can provide AI-generated content for all customer interactions, including sales, service, marketing, commerce,… Read More »Salesforce Einstein GPT
Digital Marketing for Associations and Nonprofits: A Vital Element of Digital Transformation In today’s fast-paced digital world, the role of digital marketing in the success of associations and nonprofits has never been more significant. As organizations navigate their digital transformation… Read More »Digital Marketing for Associations and Nonprofits