Recruiting new members is an ongoing endeavor as members may leave due to various reasons such as retirement, job change, layoffs, or business closure. To maintain a steady flow of new members, associations must adopt new strategies and tactics instead… Read More »Member Recruitment Best Practices
To ensure your association’s long-term success, it is vital to generate non-dues revenue. This strategy can help mitigate financial challenges and provide a steady source of income. Rather than raising membership dues when membership growth stagnates or declines, prioritizing non-dues… Read More »Salesforce for Non Dues Revenue
Salesforce is a leading customer relationship management (CRM) tool used by organizations of all sizes to improve their relationships with customers. With a wide range of features and tools, Salesforce allows associations and nonprofits to store, organize, and manage customer… Read More »Using Salesforce to Track Sponsorships & Exhibitors at Your Next Event
Managing member data is a critical aspect of an association. The ability to accurately collect, organize, and analyze member data can provide valuable insights that can help associations make informed decisions and improve their overall member experience. However, managing member… Read More »Best Practices for Managing Member Data
In today’s data-driven world, business analytics is crucial for any organization, regardless of whether it is an association, nonprofit, educational institution or credit union. Business analytics tools can help organizations improve their operations, reach more constituents, and help them reach… Read More »Leveraging Business Analytics
Data governance is a fundamental process that involves overseeing the accessibility, reliability, and accuracy of the data utilized by an organization. It is a crucial aspect of an organization’s broader data management plan since it guarantees that the data is… Read More »Data Governance
Salesforce dashboards are a powerful tool that provides associations the ability to understand their operations in real-time. With their visually appealing and customizable interface, dashboards help organizations identify trends and measure KPI’s. The relationship between dashboard components and reports, allow… Read More »Advantages of Salesforce Dashboards
A key performance indicator (KPI) is a measurable standard used to assess the progress of a specific objective over time. KPIs provide teams with goals to strive for, checkpoints to monitor progress, and valuable insights to make informed decisions. KPIs… Read More »Associations Using Salesforce for KPIs
Artificial intelligence (AI) is quickly becoming an important tool for associations looking to improve member acquisition. By leveraging AI-powered tools, associations can optimize their business strategies, identify potential members more effectively, and streamline their business processes. One of the key… Read More »Increase Membership Acquisition with Artificial Intelligence
Membership retention is essential for any association looking to achieve long-term success. It costs significantly more to acquire new members than it does to retain existing ones. To this end, associations are increasingly turning to the use of Artificial Intelligence… Read More »Using Artificial Intelligence for Membership Retention