Building and maintaining strong relationships with members is essential for associations to succeed. To achieve this, associations should consider a range of strategies such as effective communication, personalization, networking opportunities, recognition of member contributions, volunteer opportunities, continuing education, member feedback,… Read More »Building and Maintaining Strong Relationships with your Members
Networking is a critical component of professional development and building a strong community within an industry or field. As an association, hosting events and conferences provide excellent opportunities for members to make valuable connections and learn from each other. Below… Read More »Networking Tips for Your Members
Measuring member satisfaction is a crucial aspect of any association’s success. By understanding the level of satisfaction among members, associations can improve their offerings and engagement to retain members and attract new ones. Salesforce provides several tools to track member… Read More »Measuring Member Satisfaction through Surveys using Salesforce
Member Communities have become a popular tool for professional associations and Trade-Based Association to engage with their members and partners. Communities provide a platform for members to come together and share information, knowledge, and support. By establishing communities, associations can… Read More »Online Member Communities
Social listening has become an important tool for businesses in today’s digital age, and professional associations and trade-based organizations are no exception. With the rise of social media, associations now have access to a wealth of information about their members,… Read More »Importance of Social Media Listening
Salesforce Customer 360 is a powerful tool that helps associations to build a 360-degree view of their constituents. This view includes all the member and non-member interactions, preferences, and behaviors across all touchpoints and channels. With Salesforce Customer 360, associations… Read More »What is Salesforce Customer 360
Is your association or nonprofit struggling with legacy software solution and now considering more modern systems? Legacy software is common in the association and nonprofit industry. This is attributed to various factors. We have found some users often prefer to… Read More »Is it Time to Replace your Legacy Software
Salesforce has introduced the world’s first generative AI CRM technology, called Einstein GPT, a cutting-edge language model trained by OpenAI, and part of Salesforce Einstein. Einstein GPT can provide AI-generated content for all customer interactions, including sales, service, marketing, commerce,… Read More »Salesforce Einstein GPT
Digital marketing is a crucial component for the success of associations and nonprofits in their digital transformation strategy. It involves leveraging digital channels and technologies to promote organizational brands, products, or services. Digital marketing has become an important part of… Read More »Digital Marketing for Associations and Nonprofits
Is your association considering text messaging (SMS) as an alternative to other forms of communication? Effective communication is the key to building and maintaining strong relationships with members, who want to feel valued and understood. Clear and timely communication helps… Read More »Text Messaging (SMS) for Associations