Einstein Lead Scoring is a predictive lead scoring feature that is part of Salesforce Einstein. Einstein Lead Scoring uses artificial intelligence and machine learning to analyze customer data and determine the likelihood of a lead becoming a customer. The system… Read More »Einstein Lead Scoring
The customer experience is gaining more importance than ever before. Companies like Amazon have raised the expectations bar, and members now anticipate having similar personalized and smooth interactions with their association, as they do with all companies, during various touchpoints,… Read More »Next Best Action
Einstein Prediction Builder is a tool that allows users to create custom machine learning models without requiring extensive technical knowledge or coding skills. The tool is built on the Salesforce Einstein platform, which is designed to help organizations leverage the… Read More »Einstein Prediction Builder
Einstein Discovery is an analytics tool that is included in Salesforce Einstein. Einstein Discovery allows associations and nonprofits to automatically discover patterns, trends, and insights in their data. The tool uses machine learning algorithms to analyze data from multiple sources,… Read More »Einstein Discovery
Salesforce has introduced the world’s first generative AI CRM technology, called Einstein GPT, a cutting-edge language model trained by OpenAI, and part of Salesforce Einstein. Einstein GPT can provide AI-generated content for all customer interactions, including sales, service, marketing, commerce,… Read More »Salesforce Einstein GPT
Salesforce Einstein Chatbots have revolutionized the way associations and nonprofits provide services to their constituents, without increasing headcount. In the past, organizations faced numerous challenges implementing chatbots. The technology was not advanced enough to provide accurate responses, leading to frustration… Read More »Salesforce Einstein Chatbots