Why Some Associations Are Now Choosing Best-of-Breed Software Solutions
For years, associations have relied on all-in-one Association Management Software (AMS) to manage their operations. These systems promised convenience by bundling membership management, event planning, marketing, and other functions into a single platform. However, as technology advances and member expectations evolve, many associations find these monolithic solutions no longer meet their needs. Instead, a growing number of organizations are adopting a best-of-breed approach, selecting specialized tools that excel in specific areas to drive better outcomes.
The Shortcomings of All-in-One Systems AMS’s
All-in-one AMS solutions may seem appealing due to their integrated nature, but they often come with significant limitations. These solutions tend to offer only basic functionality across many areas, making it difficult for associations to meet specialized needs. Additionally, they can be rigid and challenging to customize, forcing associations to conform to the software rather than the other way around. Finally, many associations pay for features they don’t use, resulting in wasted resources.
Specialized Tools Deliver Better Results
Best-of-breed solutions are designed to excel in specific areas, from event management to marketing automation and data analytics. This specialization allows associations to improve member engagement through personalized communications, streamline operations with tailored tools, and gain the flexibility to adapt their technology stack as their needs evolve.
Improved Integration Capabilities
A key reason associations avoided best-of-breed solutions in the past was concern over integration challenges. However, modern technology has made it easier than ever to connect disparate systems. Many software providers now offer robust APIs and pre-built connectors, enabling seamless data flow between tools. Salesforce, for example, can serve as a centralized hub for integrating best-of-breed solutions while maintaining a unified view of members and operations.
Advancements in iPaaS Solutions
One of the biggest enablers of the shift toward best-of-breed solutions is the rise of Integration Platform as a Service (iPaaS) solutions, such as MuleSoft. These platforms have revolutionized how associations connect their software ecosystems by providing seamless integration and centralized data flow.
With tools like MuleSoft, associations can integrate CRMs, marketing automation platforms, event management systems, and more, ensuring that data flows consistently across all applications. iPaaS platforms simplify the process of adding or scaling integrations, allowing associations to adopt specialized solutions without creating data silos. As a result, associations can deliver a better experience for members, improve internal efficiency, and gain valuable insights to inform decision-making.
Cost-Effectiveness of Best-of-Breed
While there’s a perception that managing multiple tools is more expensive, best-of-breed solutions often provide better value. Associations can choose only the tools they need and avoid paying for unnecessary features or costly workarounds and support. Additionally, the improved efficiency, engagement, and satisfaction that come with using specialized tools often lead to a higher return on investment.
The Future of Association Technology
The shift to best-of-breed reflects a broader demand for flexibility, scalability, and innovation in technology. As member expectations grow, associations need adaptable solutions to stay competitive. Best-of-breed systems offer the specialization and functionality required to meet modern demands, while tools like MuleSoft ensure these systems work together seamlessly.
Associations considering this approach should start by identifying areas where their current systems fall short and researching specialized solutions to address those gaps. Partnering with an experienced consulting firm, like Systems Rewired, can also help ensure a smooth transition. By embracing best-of-breed solutions supported by iPaaS technology, associations can position themselves for long-term success, delivering better experiences for their members and stakeholders while remaining agile in an ever-changing environment.